Adaptive Avenue (2)

[bold]Adaptive Avenue[/bold] provides an interactive, Web 2.0 advertising system that converts database-driven inventory into a customizable display format for serving relevant advertisements on demand. The system is an advertiser-generated and viewer-defined rotational display format that improves the transparency and visibility of deep Web content... with more flexibility and less overhead than conventional rich-media formats. Its patented capabilities achieve user activity rates of 2x - 4x relative to conventional methods.